Interior design Concept website Concept

Vellumere

A concept website for an imagined interior design studio: editorial and warm, with light and materials leading every page.

Concept Self-initiated design study, not a client project. Vellumere is a fictional brand we invented; any names, prices or figures inside the concept are made up for the design. Imagery generated for this concept study.

Vellumere concept home page: the headline Rooms that hold their breath beside a photograph of a pale sofa and a vase of branches in soft afternoon light
Brand
Fictional (concept study)
Sector
Interior design
Our role
Brand idea, design and development

(01)Overview

The brief, in short.

Vellumere is a fictional interior atelier we invented to explore a quiet, editorial direction for a premium service business. The site sells a way of working rather than a product: fewer rooms, each one finished properly. Generated interior photography sets the mood, and a material palette switcher lets visitors recolour the board and the room.

Who it is for: Homeowners planning a whole home or a single room who care about materials, light and craft more than trends.

(02)What the concept explores

Pages and features.

  • CSS-drawn reading-room hero with breathing window light and pointer parallax
  • Serif marquee
  • Snap-scrolling room-study rail with prev/next
  • Material palette switcher recolouring board and hero sofa
  • Scroll reveals, sticky blurred nav
  • Concept enquiry form with validation
  • Responsive photography (generated for the concept) with scrims for legible text

(03)Responsive views

Desktop and phone.

The full concept page on desktop and phone. Hover or tab onto a screen to scroll through it.

(04)Design

Type and colour.

Editorial, warm-neutral atelier site where light and material drive every room.

Playfair DisplayGeist
  • #F3EDE4
  • #E2D6C5
  • #B08A64
  • #6E7461
  • #2B2420

(05)Details

Closer looks.

Section from the Vellumere concept
Section from the Vellumere concept
Another section from the Vellumere concept
Another section from the Vellumere concept

(06)Build notes

Under the hood.

  • Hand-written HTML, CSS and JavaScript, no framework
  • Hero illustration drawn in CSS, no images
  • Palette switcher that recolours the material board and the hero
  • Form validation with clear error messages
  • Respects reduced-motion settings
  • Photography served as WebP with JPEG fallback, explicit sizes and lazy loading

Result

The concept is online here so you can try every interaction. It was made by Tarzi as a design study in October 2026; the brand does not exist and nothing in it can be bought or booked.

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